SSM 2019 Gala

In St. Louis, 1 out of every 3 people ages 18-24 lose their life to suicide.

SSM Health Foundation embarked on the plans for their inaugural Gala fundraiser with the goal of raising money for their Behavioral Health programs across their wide health system. With such challenging subject matter full of dense information, Vidzu Media and I were tasked with creating a centerpiece video for the Gala to distill the Behavioral Health efforts by SSM into an engaging message complete with the emotion that this topic carries with it.

“People’s lives are at stake.”

Using symbolic animation and the authentic voice of SSM Health’s own Michelle Schafer (Network VP of Behavioral Health), we crafted a video that helped the SSM Health Foundation double their funding compared to last year.