Reebok Fusion Flexweave Work
Warson Brands came to Vidzu Media wanting to highlight the innovative Floatride Energy cushioning technology in the Reebok Fusion Flexweave™ Work series of footwear.
To fully showcase the power of the Fusion Flexweave™ Work series I worked with Vidzu to create an advanced 3D animation with particle simulations. Using 3D animation allowed us to illustrate the weightlessness of the shoe as well as create seamless transitions when changing colors. Using X-particles allowed us to show how the Floatride Energy sole is made in a dynamic way. We also used X particles to create a falling rock to shatter and freeze on the safety toe to create a cinematic action movie moment. The final polish of the piece was adding SFX to the opening explosion, impacts, spins and the glitchy text animations.
The result is an energetic and edgy animation that highlights all of the shoe’s features.
Work Details:
The model of the shoe’s sole was provided. I built the entire upper shoe using the physical shoe and a photogrammetry shoe model for reference. The mesh weave materials used on the sides were created custom for each shoe color.
